The Holidays are a Great Time to Connect with Your Clients
4 Ways To Connect During the Holiday Season
It’s December and I hope you’re thinking about how to connect with your clients, subscribers and colleagues before the Ball drops on January 1st, 2016. Here are four ways you can acknowledge the holidays, your clients and/or your business.
- Blog about your Predictions: A colleague mentioned that she loves to read predictions for the next year (as well as a recap of the past year). Consider writing a blog post with your Top Ten Predictions for your industry in 2016.
- Holiday Card: The Holiday Season provides a wonderful opportunity to connect with your clients. Isn’t it tough, however, to figure out what kind of holiday card to send? (Christmas? Season’s Greetings? Happy New Year?) Well, it’s really your choice and, boy, there are a lot of them! Take a look at using a greeting card service to handle the cards for you. The way it works, generally, is you design your cards online using their system, then you send them your recipients’ addresses and they will print and mail the cards for you. sendoutcards.com | postable.com | cardstore.com
- Holiday Newsletter: It’s so easy to take your existing customer base and send them a holiday year-end newsletter. Use an email marketing service, like MailChimp, MadMimi or Constant Contact. You can talk about your business’ success in 2015 and plans for 2016. Keep it short and sweet. The message can be two-fold: my organization is doing great and will be here for you next year; and thank you for your business in 2015. Oh, and most email services have loaded their holiday greeting templates. Just pick one and get going!
- A simple thank you: If you’re not sure about “Season’s Greetings” or “Merry Christmas,” then consider a thoughtful “thank you.” Here are a few thoughtful messages you can share in a card, a letter, a newsletter… 3 Ways To Say Thanks
Let me encourage you to keep your project simple. It’s wonderful to provide a website where clients, colleagues (and prospects!) can select either wine, chocolate or a donation to a certain charity (as one of my past employers did every year), but it’s also wonderful to acknowledge your clients with a thoughtful card. Whatever you do, don’t miss this genuine opportunity to connect!