Email Marketing Do’s and Don’t’s

Don’t Use Your Email to Send Bulk Emails “You can’t just send one hundred plus emails using your Outlook email!” I told her. “Yeah, it’s easy. I already have everyone in the contact list,” she replied. “No, no,” I tried to explain. “You run the risk of getting blacklisted, plus there are laws protecting consumers […]

Do Not Buy an Email List

About a month ago, my client said, “Hey, Katrina, I like your idea about email campaigns, let’s start one. So, where do we buy an email list?”  Buy an email list? Uh…  Dear Small Business Owner, Please. Please don’t buy an email list.  This is a waste of time and money.  I promise.  I’ve done […]