How to Monitor Your Company’s Strengths and Weaknesses

The Importance of Conducting Customer Interviews Regularly   I recently interviewed a client’s customer. I was looking for a quote to put on my client’s website, but I got a lot more than a testimonial. I got a treasure trove of valuable information! In the hustle and bustle of day-to-day activities, it’s easy to overlook […]

Should You Ask for a Review?

Should You Harness the Power of Public Review Websites ? While on a business trip with a client this past week in Mexico City, we stayed at a national hotel chain. We dined at one of the hotel restaurants and struck up a friendly repartee with our server, Victor. At the conclusion of our meal, […]

How to Use Pinterest

Create an Idea Board for Your Business Pinterest is popular for drawing customers to your website.  But, so many of us small business owners aren’t ready for that or we don’t sell something that you “pin”. But you can use Pinterest to help your business. It’s a great idea board! Here are some suggestions for […]

Why Use LinkedIn

Awhile ago, I talked about whether or not you should use Twitter in your marketing strategy.  I also shared my own struggles and misgivings around the use of Twitter, but how, at the end of the day, it is SO worth our time and energy! Today, I’m going to talk with you about LinkedIn.  Should […]

Marketing 101 – Your Customers

The long-term success of our small businesses (yours and mine) is predicated by how well we serve our customers.  We spend a significant amount of time and money getting them to make their first purchase and so if they do not return for more, well then, something is wrong. “In order to successfully grow your […]