I love my work. At the end of the day, I help small business owners grow their business. I’m proud of that. Lately, I’ve been working with several clients on branding – all of them starting with their logos. Logos are so important. I mean, you know how important they are, right? Your logo is […]
Social Networking: A Missed Opportunity? One of my clients recognizes, wisely I might add, that by not participating in social networking, they are missing opportunities. So, they asked me to develop a corporate social networking plan. I wrote an outline for our approach. I selected LinkedIn as our main social media tool because it is the […]
Here’s the Queen of Qualifying Questions: Why? I used to work with a project manager at a tech firm and, to my great annoyance, that was his favorite question. Why? “We need to build a new database to track courseware inventory,” I’d say. “Why?” he would ask. “Why? Why? Isn’t it obvious?” I would scream […]
I saw a note in my husband’s inbox the other day. (Yes, I was looking over his shoulder). His company just published their new website. (Ooolalala! It does look sharp!) Okay, back to the note. The note from the president of the company said, “We need everyone to blog. So start blogging …” and then […]
About a month ago, my client said, “Hey, Katrina, I like your idea about email campaigns, let’s start one. So, where do we buy an email list?” Buy an email list? Uh… Dear Small Business Owner, Please. Please don’t buy an email list. This is a waste of time and money. I promise. I’ve done […]
Left brain, right brain, a mix of both…whichever is your strong suit, marketing ain’t what it used to be. This year’s Bend WebCam conference let’s you know that technology is a major player in marketing and advertising.
Four ways to bore your web visitors.
Does your website lure the reader in to linger and learn more or throw up and reveal all with one glance?