Be Brave

Be Brave

My word for the year is BRAVE. My birthday was yesterday and while some of us make resolutions in January, I like to make one on my birthday. Anxiety is my Achilles’ heel. I employ numerous strategies to manage anxiety – meditation, talk therapy, journaling, exercise, acceptance. I often choose anxiety over confrontation, over disappointing […]

40 Ways to Market Your Business

Ideas to Market Your Products or Services Here is a list of strategies you can use to market your services and/or your products. This is a brain dump, so it’s not in any particular order, it’s not designed for one industry or another, it’s not a list of recommendations; it’s just a big fat list […]

How to Monitor Your Company’s Strengths and Weaknesses

The Importance of Conducting Customer Interviews Regularly   I recently interviewed a client’s customer. I was looking for a quote to put on my client’s website, but I got a lot more than a testimonial. I got a treasure trove of valuable information! In the hustle and bustle of day-to-day activities, it’s easy to overlook […]

How Chipotle Can Do Better With Their Marketing During This Crisis

Oh Chipotle, my favorite Mexican fast-food restaurant, what have you done? In the news, Don’t expect Chipotle Mexican Grill to regain its former golden burrito status any time soon. Recovery could take as long as a decade, and its carefully cultivated “halo” may never return, experts told CNBC. – – Chipotle Subpoened by Federal Grand […]

How to Connect With Your Clients

The Holidays are a Great Time to Connect with Your Clients 4 Ways To Connect During the Holiday Season It’s December and I hope you’re thinking about how to connect with your clients, subscribers and colleagues before the Ball drops on January 1st, 2016. Here are four ways you can acknowledge the holidays, your clients and/or […]

Why You Don’t Blog

YOU DON’T BLOG BECAUSE… How to Change Your Expectations and Feel Re-Energized About Your Blogging Do you want to know why you don’t blog? I think there are many reasons. But in this post, I’m going to focus on one major reason I think we struggle to blog regularly. Does this story sound familiar to […]

Website Maintenance Required

Your Website Isn’t Finished (And It Never Will Be) Website Upkeep is Mandatory After your website “goes live,” you aren’t done with it. Unlike a brochure or yellow page ad, a website is never done. You can’t launch your website and forget about it. After your website launches, things happen – mainly updates happen and you […]