Resources

Good Web Design

Zen and the Art of Good Web Design, “Just follow these basic guidelines …”  Copyblogger Article

Conversion Issues

Why Your Copy Isn’t Converting, “Let’s talk about the five most common reasons that your readers aren’t turning into buyers.”  Copyblogger Article

How to Build a Twitter List

Why and How to Build a List in Twitter, “Step by Step Instructions…” SWM Article

Don’t Make Me Think

A Common Sense Approach to Web Usability, by Steve Krug, is far and away the best book written about how to build a website for your audience. This is an easy to read book full of fascinating need-to-know design and usability info. Don’t Make Me Think at Amazon

The Art of SEO

This SEO resource is for practitioners who want to geek-out on Search Engine Optimization. The book is written by a team that includes Rand Fishkin, the Grand Wizard at Moz. If you don’t want to read the book, go to his website and start reading, www.moz.com or buy the Art of SEO at Amazon

The Non-Designer’s Design Book

Design and Typographic Principles for the Visual Novice. If you’re creating a website, a brochure or a graphic for a Twitter post, if you haven’t studied graphic design you might be missing a few important concepts. Robin Williams’ book is a quick read and a helpful too. The Non-Designer’s Design Book at Amazon