How to Monitor Your Company’s Strengths and Weaknesses

The Importance of Conducting Customer Interviews Regularly   I recently interviewed a client’s customer. I was looking for a quote to put on my client’s website, but I got a lot more than a testimonial. I got a treasure trove of valuable information! In the hustle and bustle of day-to-day activities, it’s easy to overlook […]

How to Use Pinterest

Create an Idea Board for Your Business Pinterest is popular for drawing customers to your website. ┬áBut, so many of us small business owners aren’t ready for that or we don’t sell something that you “pin”. But you can use Pinterest to help your business. It’s a great idea board! Here are some suggestions for […]

Branding Your Business

Here’s How NOT to Brand Your Business What You See Is What You Get Maybe. Maybe not. As business owners, we get so busy with the day to day, we often miss opportunities. And those mistakes cost us. Take a look at this sign. I doctored it a bit to help keep the focus on […]

Do What You Tell Others to Do

Practicing What I Preach My lawn has these big rings in it. My lawn guy, Jim, informed me, “You have necrotic ring spot.” He surprised me when he revealed, “It’s okay, I have it too.” I cracked, “What are you, like, the guy who spends so much time on everyone else’s lawn, you don’t have […]